Optimize Your Therapy Blog
Ready to start a blogging for your therapy practice? Can you answer the What, Who and How below?
- What are your ideal client’s pain points?
- Who will write the content?
- How often will you post?
Blogging for Therapists
Often the hardest part of blogging for therapists, is figuring out what to write about. As an exercise, take 10-15 minutes to write down 3-5 blog post ideas. Still staring at a blank page?
Identify Blog Topics
There are a lot of ways to generate ideas for your blog content. You just need to know where to look.
Google Search Console
Create a free Google Search Console (GSC) account. Find out specific search terms that drive traffic to your website. Export data from GSC and look for opportunities to create content. Start off by looking for question-based search queries.
- How to get the most out of therapy?
- Where to find a good therapist?
- What type of therapist should I see for anxiety?
What are your clients struggling with? Are you or your staff trained in a specific type of therapy? For example, if you have staff trained in EMDR what are some ways they are using it to help their clients?
Do you specialize in a specific niche? If you work with clients that have anxiety, write a post on the types of anxiety you help people overcome.
Several free tools are available to generate ideas for blog content. Enter a topic into BuzzSumo for a list of popular blog posts. Find out what questions people are asking related to a specific topic with Answer the Public.
Build a Content Library
Create a content library to track your blog ideas. When it comes time to write content you can reference your content library for ideas. Get your staff involved. At the end of each staff meeting, discuss topics that have come up in sessions. Find a method to track your ideas and make sure your staff has access to add blog topics.
Ideas for Capturing Future Blog Topics: .
- Google Sheet or Google Doc
- Evernote or similar app to track data
- Secret Pinterest board
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Blog Optimization Training
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