Create Quality Content
Drive more traffic to your solo or group practice website. Engage your readers and get Google’s attention with quality content.
Tips on Blogging for Therapists
Often the hardest part of blogging for therapists, is figuring out what to write about. As an exercise, take 10-15 minutes to write down 3-5 blog post ideas. Still staring at a blank page?
Identify Blog Topics
There are a lot of ways to generate ideas for your blog content. You just need to know where to look.
Google Search Console
Create a free Google Search Console (GSC) account. Find out specific search terms that drive traffic to your website. Export data from GSC and look for opportunities to create content. Start off by looking for question-based search queries.
- How to get the most out of therapy?
- Where to find a good therapist?
- What type of therapist should I see for anxiety?
What are your clients struggling with? Are you or your staff trained in a specific type of therapy? For example, if you have staff trained in EMDR what are some ways they are using it to help their clients?
Do you specialize in a specific niche? If you work with clients that have anxiety, write a post on the types of anxiety you help people overcome.
Several free tools are available to generate ideas for blog content. Enter a topic into BuzzSumo for a list of popular blog posts. Find out what questions people are asking related to a specific topic with Answer the Public.
Build a Content Library
Create a content library to track your blog ideas. When it comes time to write content you can reference your content library for ideas. Get your staff involved. At the end of each staff meeting, discuss topics that have come up in sessions. Find a method to track your ideas and make sure your staff has access to add blog topics.
Ideas for Capturing Future Blog Topics: .
- Google Sheet or Google Doc
- Evernote or similar app to track data
- Secret Pinterest board
Blog Optimization Training for Therapists
Every page on your website is an opportunity to get found by your ideal client. Attract and engage visitors with well-optimized service pages and blog posts. Custom training courses are available for both WordPress and Squarespace website platforms.
Optimization Training for Blog Posts
Blog Post Training Pricing– $425 for 3-months
Blog posts are opportunities to drive additional traffic to your website. Each blog post should link to at least one service page that supports the blog content. For example, a post on 5 Ways to Reduce Anxiety could link to the Anxiety service page.
Keeping users on your website signals to Google that users are engaging with your content.
Blog Post Course:
- Blog Setup for WordPress or Squarespace
- Content Creation Tips & Blogging Best Practices
- Keyword Research & On-Page SEO
- Image Optimization
- Page Layout Best Practices (Headers, Subheaders, Lists, etc.)
- Yoast SEO plug-in or Squarespace SEO tools
Learn more about the SEO training for therapists.
Interested in Learning More?
Read Savvy’s blog post on how to find blog topics for therapists.