Local Search for Therapists
Capture “near me” and local search queries with an optimized Google Business Profile.
Start appearing in search results for Google’s Local 3-Pack, Maps, and Organic Search. To rank well in local search, you need a well optimized Google Business Profile (previously known as Google My Business).
Google My Business Profile Plan Highlights
(previously Google My Business)
- Profile Optimization
- Online Audit
- Measure & Monitor
Package Pricing – $425 per month for 3-months
Profile Optimization
Attract new clients from your Google Business Profile with a well optimized listing.
Name, Address & Phone (NAP) Audit
Google looks at Name, Address, and Phone to differentiate listings. Be sure you are using the same naming conventions for the name of your practice, office address, and phone number.
Get found by Google by using a consistent NAP.
Analysis & Optimization
- Review of up to 3 Competitor profiles
- Keyword optimized business description
- Audit & optimization of Services, Primary Category and Links
Image Optimization
Review current images and provide recommendations for optimizing image filenames.
- Best practice recommendations for company logo
- Exterior & Interior image best practices
- Optimize naming convention for all staff images
Online Audit
It’s important that all of your online profiles are consistent. This includes your social media channel(s) and any business directories that you are listed in (Psychology Today, Yelp, etc.).
The online audit includes:
- Audit of NAP for up to 3 Social Media Channels (Instagram, Facebook, etc.)
- Review of NAP for up to 3 Directories (Psychology Today, Good Therapy, etc.)
Social Media Channels
Google often displays social media profiles within a Google Business Profile’s listing. Unfortunately, Google dictates if your social media profiles appear in your Google listing.
Use a consistent NAP to help Google find your social media profiles to include in your listing.
Directory Profiles
Are you using a consistent NAP across of all of your directory listings? If you’ve moved or changed your phone number, did you update your Psychology Today listing? If not, you could be turning away potential clients.
Measure & Monitor
Track your return on investment (ROI). Create a baseline report to track how much traffic your Google listing is getting. Once your Google profile has been optimized you can compare your traffic results.
- Baseline Report
- Google Business Profile Scorecard (30 days after optimization)
Learn more about local SEO for therapists and how you can optimize your therapy practice for “near me” searches.
SEO Services for Therapists
Contact me to find out if the Google Business Profile plan is the right fit for your practice.