Struggling to find topics to blog about? Learn where to look for relevant content ideas.
Resources for Blog Topics for Therapists
Often the hardest part of blogging for therapists is figuring out what to write about. Read on to find resources to quickly identify content ideas for your therapy blog:
1. Existing Clients
To engage your audience, turn to your existing clients for content ideas. Focus on your specialties and tell a story to engage with your ideal client. At the end of your post, be sure to link to your Services page to further engage your reader.
Niche Based Topics
Do you serve a specific niche? Speak to how you have helped clients with similar issues. Make a list of topics to summarize what you specialize in and who you typically work with.
- Eating disorder treatment for teenagers
- Social anxiety and panic attack therapy for adults
- Infertility counseling for couples
- EMDR treatment for women with complex trauma
- Grief and loss counseling for families
Once you have identified a topic for your blog post, get specific. Describe how you helped your clients and what outcomes they achieved from therapy.
Tell a Story
Paint a picture for your audience so they have an understanding of what to expect if they choose to work with you. Do you specialize in treating OCD? Do you incorporate exposure therapy in your treatment for clients?
If someone with OCD reads your article you want them to have a sense that you understand what they struggle with. Explain how you worked with your client and the outline the results they achieved.
Answer the following in your blog post:
- Why did your client seek therapy?
- How did you help them?
- What was the outcome for your client?
Be sure to incorporate client-centered language. If your client has complex PTSD, they may not use that term to describe themselves. Instead they may point out difficulties they are having in their relationships.
Highlight Your Service
Don’t miss an opportunity to highlight the services you offer. Within your blog post, link to your service page to provide more detail on how you treat PTSD. At the end of your blog post include a blurb to encourage the reader to learn more:
Interested in learning more? Refer to my PTSD Services for information on how I work with clients who have complex trauma.
Highlight PTSD Services in your copy and hyperlink it to your PTSD Services page. This is great for SEO and helps to encourage readers to continue to engage with your content.
2. Answer the Public
Find out what questions people are asking on Google with Answer the Public.
The diagram below shows results from Answer the Public for: therapy for ocd.
Examples of Blog Topics for Therapists
- Does therapy help with OCD?
- What is exposure therapy for OCD?
- What is therapy for OCD like?
You can also export a list from Answer the Public to view in Excel.
Pick a topic to address in your blog post and use examples from your work with clients to respond to the question. Get your content to appear in search results when people search for your topic.
Assign the question as the keyword for your blog article. Apply blog post best practices to your content to further optimize for your keyword.
3. Google Search Console
Google Search Console (GSC) is a free tool from Google. If you don’t already have GSC set up, you can create a free account.
GSC tracks search queries that resulted in your website appearing in Google’s search results. Unlike Answer the Public, Google Search Console’s information is specific to your website.
Google Search Console
Click on Performance in the left-hand menu to access a list of search queries. Initially you will see content on the Queries tab that is specific to your website. You can also go to Pages to see detailed information by page.
Select Top queries to sort your search queries.
To make it easier to identify potential blog topics, click on Top queries to sort the data. Scroll through the list to look for question-based queries – What, Why, How, etc.
Potential Blog Topics for Therapists
What are the different attachment styles?
Explain each attachment style and describe how you incorporate your client’s attachment style in therapy.
What do therapists do for anxiety?
Address the specific types of anxiety that you treat and provide examples of how you work with clients that have anxiety.
What does stonewalling mean in a relationship?
Describe what stonewalling means in a relationship. Incorporate examples of how you have helped couples that have experienced stonewalling.
To view your GSC data in Google Sheets or Excel, select Export in the upper right corner.
Include a Call to Action in Every Blog Post
What do you want the reader to do after they read your blog article?
- Read another Article
- View your Services
- Book a Free Consult
Within your blog post, link to a service page that supports your blog topic or link to a related blog post.
Don’t miss an opportunity to engage with your reader. Include a clear call to action.