80% of Local Searches Convert
Local SEO for therapists is important. Search queries often include near me or location-based search terms.
An optimized Google My Business (GMB) listing can appear in multiple search results. These search categories include: Organic Search, Local 3-Pack, and Google Map results.
Google prioritizes Google.
In the above example, Margo Levi’s website appears in the Google Map and Local 3-Pack results. When a user selects “More places” from the Local-3 Pack, a total of 20 websites display. To increase your chances of appearing in these results, optimize your GMB listing.
Google’s Search Result Categories
- Google Map – Identified with a red marker on the Local Map.
- Local 3-Pack – Business listings displayed below the Local Map.
- Organic Search – Results displayed below the Local 3-Pack.
- Paid Google Ads – Displayed above all search results.
Incorporating location specific keywords is essential for therapists. This is true for practices operating in a single location or in several locations.
Google My Business for Therapists
Incorporate an optimized Google My Business (GMB) listing in your local SEO strategy. GMB is a free directory for businesses, provided by Google. Setting up a GMB listing involves creating an account for Google to verify. These listings are a great way to attract new visitors to your therapy website.
Use keyword optimized filenames for images. Include both interior and exterior photos of your office. Interested in optimizing your GMB listing? Schedule a free 30-min. consult to discuss your local SEO.
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Multiple Service Areas
Many therapists are licensed in more then one state. In your GMB listing, each location can be identified as a separate service area. This is a great way to attract near me and location-based search queries for each location.
GMB provides monthly Insights on how people find and engage with your listing.
GMB Insights also highlights how users engage with your content. Showing the number of times your Google My Business listing appeared in Google Search or Google Map results. It also shows customer engagement. Number of clicks through to your therapy website and calls to your business.
Google My Business Client Scorecard
The SEO Scorecard below shows results for a group practice in a large metro area. Within 30 days of optimizing their GMB listing, monthly views of their GMB profile increased by over 100%.
Local SEO for Therapists
Google identifies unique businesses based on their contact information. If your website and GMB profiles are inconsistent, Google won’t know what to present to users.
Make it easy on Google. Maintain a consistent NAP.
Your NAP must be identical across all online platforms (website, social channels & directories). Below is an example of NAP inconsistencies. In Google’s eyes they represent two unique listings.
|Google My Business NAP||Website NAP|
|Dr. Jane Smith, PhD|
123 Main Street
City, State Zip
123 Main St.
City, State Zip
Be sure the NAP is consistent across your:
- Private Practice Website
- Google My Business Listing
- Directories (Psychology Today, Good Therapy, etc.)
- Social Media Profiles
If you have moved offices or changed phone numbers, double check that the information has been update online.
Social Media Profiles
Google often displays social media profiles within a GMB listing. Unfortunately, Google dictates if your social media profiles appear in your GMB listing.
To help Google find your social media profiles, use a consistent NAP across all online platforms.